#PayTheCreator – calling for all creative freelancers to be paid professionally and promptly

17 March 2022


The Creators’ Rights Alliance (CRA) has launched Pay the Creator, calling for authors and other creative practitioners to be paid professionally and promptly, and to be given the same considerations enjoyed by other workers in the areas of pay, business support and policy making.

How you can help

As an author or other creative professionaldownload the Pay the Creator logo to use on your own website and email signatures, linking to the Pay the Creator CRA page. Use the #PayTheCreator tag on your social media feeds to highlight the best and the worst in pay and contract practices. Pledge your support here to the Pay the Creator campaign.

As a member of the public: Use #PayTheCreator on your social media feeds. Pledge your support here to the Pay the Creator campaign.

As an organisation that represents creative professionals: Promote the campaign to your members via your newsletters and forums.

  • Download the Pay the Creator logo to use on your own website and email signatures.
  • Link your campaigns to the CRA website.
  • Tell the CRA about the campaigns you are running so they can be shared with others. Write to contact@creatorsrightsalliance.org.
  • Use #PayTheCreator on your social media feeds to highlight the best and worst in pay and contract practices.
  • Contact us with case studies so we can highlight how these practices are affecting creators.
  • Pledge your support here to the Pay the Creator campaign.

As a Creative Business: Download the Pay the Creator logo to show your support for the campaign to your team, colleagues in the industry, and the creators you work with. Use #PayTheCreator on your social media feeds to show your support and to highlight your good practice. Pledge your support here to the Pay the Creator campaign.

Commenting on the launch, SoA chief executive and CRA chair said:

It is always unacceptable to expect creators to receive ‘exposure’ or ‘experience’ in place of payments, but this has become especially prevalent throughout the pandemic. It is also unacceptable to take creators' rights without fair payment. Our creative freelancers are a key cornerstone of our economy, providing important creativity, knowledge, and expertise. Without them our books, films, magazines, television, film, theatre and music venues would be empty, devoid of content. They have been dismissed far too long as irrelevant and unimportant to those who use their services and work, as well as to policy decision makers. This must stop. Pay the Creator brings together CRA member campaigns and the work they do tirelessly championing creators’ working rights.



The CRA and its members are working to ensure that all creators are:

  • Paid for the work they do and the rights they grant, on time and reflecting their contributions, skills and worth 
  • Recognised for the contribution they make to the creative industries, the UK’s economy, and our wellbeing
  • At the heart of government policy and decision making processes.

Inequitable payment disproportionally affects those who are under-represented within the industry, limiting their chances to make a living from their creativity and to remain in the sector. It sets back any progress toward the inclusive industry that we all want to see. These unfair practices ensure that only those who come from backgrounds where they can be financially supported, can sustain a career in the sector.


You can find out more about our members, their campaigns and case studies by using the link above.  

Members and partner organisations  

  • Association of Authors’ Agents (AAA)
  • Association of British Science Writers (ABSW)
  • Association of Illustrators (AOI)
  • Association of Photographers (AOP)
  • Authors’ Licensing and Collecting Society (ALCS)
  • British Association of Picture Libraries and Agencies (BAPLA)
  • British Institute of Professional Photography (BIPP)
  • Chartered Institute of Journalists (CIJ)
  • DACS (Design and Artists Copyright Society)
  • Directors UK
  • Equity
  • Garden Media Guild (GMG)
  • Incorporated Society of Musicians (ISM)
  • Ivors Academy
  • Music Managers’ Forum (MMF)
  • Musicians Union (MU)
  • National Union of Journalists (NUJ)
  • Outdoor Writers and Photographers Guild (OWPG)
  • Personal Managers’ Association (PMA)
  • Producers and Composers of Applied Music (PCAM)
  • Professional Cartoonists’ Organisation (PCO)
  • Society of Artists’ Agents (SAA)
  • Society of Authors (SoA)
  • Writers Guild of Great Britain (WGGB)

For more information, please contact

Creators’ Rights Alliance