Professional Development – Book marketing on TikTok for beginners
24 March 2026 @ 10:00 - 11:30 GMT
TikTok and the #BookTok community have become hugely influential in the world of book marketing, with many writers using the platform to great effect to connect with readers.
However, it can feel daunting to get started – do you have to dance? Do you have to be ‘down with the kids’ and understand Gen Z language? (The answer to both these questions is absolutely not, by the way!)
Join Communications specialist, Anna Caig as she leads this practical and accessible session for authors who’d like to get started on the channel or who’ve dipped their toe in the water and would like some straightforward ideas to develop their TikTok presence.
#SoAatHome Professional Development events – free for SoA Members
As of Feb 2025, all #SoAatHome Professional Development sessions will continue to be free for members. However, for non-members, the price is £35 including VAT.
Not a member? sign up here with our special #SoAatHome offer and get 20% off for the first year – use code SOAATHOME20.
Programme
- Welcome, introductions and housekeeping from Lilly Brend-Fish – Events & Engagement Manager, SoA (3 mins)
- Presentation by Anna Caig (60 mins)
- Comfort Break (5 mins)
- Q&A with audience (20 mins)
- Summary and closing comments (2 mins)
What will this session cover?
We’ll cover:
- A step-by-step guide to getting set up on TikTok
- TikTok conventions, culture and tone of voice
- Finding your reader communities on TikTok
- Quick wins – content ideas, including how to jump on trends (in a way that doesn’t make you cringe!)
Who is this session for?
This session is for TikTok-curious writers who want to take their first steps into using the platform, as well as writers already using the platform who’d like to adopt a strategic approach.
Send us your questions
If you would like to send questions in advance, email Lilly Brend-Fish on LBrendfish@societyofauthors.org with ‘TikTok for beginners’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day.
#SoAatHome Fundraising Bookshop
Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the #SoAatHome. When you make a purchase using our affiliate links, a percentage will go to the Society of Authors’ Access Fund, giving authors support for travel, subsistence, childcare or access needs for events, residencies, and retreats.
The Line-up
Anna Caig
Anna Caig trains creative people to do their own marketing, running courses and working one-to-one with many writers. She’s worked in communications for over 20 years. Anna’s novel The Wise Witch of Orkney will be published in February 2026. She is obsessed with the hidden voices of women in history.
Website: annacaig.co.uk |Instagram: @AnnaCaig | TikTok: @AnnaCaig
Need to know
Accessibility
- Attendees will have the option to turn on the live transcript, to watch with subtitles
- If you require BSL interpretation for this event, please email events@societyofauthors.org
Before the event
- Once registered, you will be sent a confirmation email with the Zoom link
- If the confirmation email doesn’t arrive in your inbox, please check your junk/spam email folder
- Please add events@societyofauthors.org to your Safe Senders list so you receive our confirmation and reminder emails
During the event
- This online event will take place on Zoom Webinar; you will not be visible on screen but will be able to ask questions via the Q&A function or interact via the chat box
- This event will be recorded but you won’t be on screen
- Attendees have the option to turn on the live transcript
- This event is 90 minutes
After the event
- The hashtag for this event: #SoAatHome
- SoA Members and paid attendees of this event will be able to catch the recording on our Vimeo channel (password protected) or members can access via the SoA website.
Booking
SoA Members: Please use the ‘Register – SoA Members’ form below and provide your details, including your membership number. If you’re unsure of your SoA ID, please email info@societyofauthors.org.
Non-members: Choose one of the two ticket options below, complete the registration form, then fill out the billing info to finalise your payment.
For event or registration questions, email events@societyofauthors.org.
SoA Members – Free
Non-Members – £35
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Access 20% off your first year of membership of the SoA with discount code SOAATHOME20
The Society of Authors is the UK’s biggest trade union for authors – representing more than 12,000 writers, illustrators, translators and other creative practitioners.
Our standard subscription rate is just £32.50 per quarter (£22.75 for students).
As an SoA member, you’ll get:
- Access to all our #SoAatHome events for free including the Professional Development sessions usually charged at £35 from Feb 2025
- Access to all our Feel Good Friday and Industry Insider events which are usually charged £5 from Feb 2025
- Access all #SoAatHome Vimeo professional development recordings so you can catch up in your own time
- Access Unlimited one-to-one professional advice
- Membership of our online and real-world professional networks and special interest groups
- A range of member-only discounts, including books, insurance and travel
- And much more
‘It was a surprisingly lovely way to meet fellow writers in a friendly, warm surrounding perfectly hosted by the SoA staff. Thank you for all the introductions, the welcome and the nourishment!’ – attendee from SoA in Person: Autumn New Members’ Party 2024
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Register - SoA Member
Please use the booking form to register for this event.
Please email events@societyofauthors.org if you have any questions
