Professional Development – Book marketing on TikTok – the next steps

This more advanced session focuses on taking things to the next level and growing on TikTok. If you’re already set up on the platform but want to use it more strategically, you’re in the right place. Perhaps you’re struggling to connect with readers effectively, or perhaps you’re looking for some fresh, practical ideas for content that will have a real impact.

Join Communications specialist and author, Anna Caig, as she looks at how to integrate TikTok content creation into your routine and build a sustainable ongoing presence on the channel.

This session is for writers who are already set up on TikTok but would like to grow and give their book marketing there a boost, as well as writers who’d like an injection of fresh ideas for using the platform strategically. 

Online Professional Development events – free for SoA Members

Not a member? Sign up here.

What will this session cover?

We’ll cover:

• • TikTok formats – do you know your stitches from your duets? How to use different formats to best effect 
  • A practical content planning template – ideas, inspiration and options for authors to take away and have a go at
  • Content creation that fits into your routine – how to build a sustainable presence
  • How to work with existing BookTokers to promote your work.

Programme

• Welcome, introductions and housekeeping from Lilly Brend-Fish – Events & Engagement Manager, SoA (3 mins)
• Presentation by Anna Caig (60 mins)
• Comfort Break (5 mins)
• Q&A with audience (20 mins)
• Summary and closing comments (2 mins)
  • • • •  

Send us your questions

If you would like to send questions in advance, email Lilly Brend-Fish on LBrendfish@societyofauthors.org with ‘TikTok – the next steps’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day.

The Line-up

Anna Caig

Anna Caig trains creative people to do their own marketing, running courses and working one-to-one with many writers. She’s worked in communications for over 20 years. Anna’s novel The Wise Witch of Orkney will be published in February 2026. She is obsessed with the hidden voices of women in history. 

Website: annacaig.co.uk |Instagram: @AnnaCaig | TikTok: @AnnaCaig

Accessibility

• Attendees will have the option to turn on the live transcript, to watch with subtitles
• If you require BSL interpretation for this event, please email events@societyofauthors.org

Booking

SoA Members: Please use the ‘Register – SoA Members’ form below and provide your details, including your membership number. If you’re unsure of your SoA ID, please email info@societyofauthors.org.

Non-members: Choose one of the two ticket options below, complete the registration form, then fill out the billing info to finalise your payment.

For event or registration questions, email events@societyofauthors.org.

SoA Members – Free

Non-Members – £35