I, Tony Jeton Selimi, have a tale to tell – one of strength, perseverance, and unwavering spirit. Despite facing life’s harshest realities – abuse, life-threatening illness, bullying, surviving a civil war, and homelessness on the streets of London – I found the strength within me to steer my life towards greatness, fulfilment, and success. Having graduated from a top-ranked engineering university in the UK, I crafted a successful career in information technology, spanning both private and public sectors.

Today, I am an internationally recognised, award-winning author, a proficient transformational coach, a life strategist, and a business growth expert specialising in human behaviour and maximising human potential. Renowned as a speaker and trainer, I aim to educate, inspire, and empower individuals and organisations alike to achieve their abundant potential.

My enterprise, TJS Cognition Ltd, was born of this more profound calling to inspire and educate people from all walks of life on the art of self-mastery, leadership, and the importance of high human potential. I strive to develop individuals as dedicated leaders and teachers, promoting decisive action and contributing to accomplishing the UN’s seventeen sustainable development goals.

With over 25 years of broad experience across business, personal, and professional development disciplines, I empower individuals from a myriad of professional backgrounds. Navigating through unique challenges, company operations, and more, I devise strategies that help my clients overcome obstacles and unlock their latent potential.

My knack for improving productivity and enhancing performance has helped several businesses achieve their most ambitious goals. Turning my attention from personal development to business operations, personnel, processes, and technology, my expertise is all-encompassing.

With over 25,000 hours of devoted coaching and training, my impact spans industries. It has led my clients to generate an awe-inspiring revenue exceeding a billion pounds, build engaged and productive teams, and create broader company visions.

My approach unlocks the synergy between organisational and employee values, leading to soaring performance and profits while assisting leaders in refining essential skills to thrive in today’s demanding business arena.

My rich blend of experience and desire for growth has placed me among the global experts in personal and professional coaching and wealth-building. My broad comprehension of my clients’ pressures, challenges, and dreams allows me to offer tailored coaching and consulting, benefitting everyone, from Fortune 500 CEOs to musicians, politicians, celebrities, authors, coaches, speakers, and more.

With my tried and trusted processes, I help individuals imbibe unshakeable confidence, a growth mindset, and emotional resilience and create enduring personal, professional, and business transformations.

As an author, I have touched lives worldwide with my books – A Path to Wisdom, #Loneliness, Fit for Purpose Leadership #3, The Unfakeable Code®, Novum#10, A Path to Excellence, and my upcoming book Climb Greater Heights. My unique methodologies and principles offer modernised formulas for self and business mastery.

I share these enlightening perspectives, anecdotes, and practical solutions to life’s challenges worldwide through one-on-one consultations, talks, workshops, and more.

My contributions have profoundly impacted global, from speaking at revered platforms like the United Nations and TEDx and red carpet interviews to screening acclaimed films and documentaries such as the Emmy and multi-award-winning The Truth about Reading and Living My Illusion.

Numerous awards and accolades, such as London’s Most Visionary Entrepreneur and SME’s Business Coach of the Year, validate my work. I am also a regular feature in major media outlets, including Thrive Global, The Huffington Post, and Psychologies. I’ve appeared on more than a thousand Podcasts and Radio and TV stations across the world, including interviews by Royal Correspondent Ian Pelham-Turner, Besim Dina on Oxygen TV, Top Channel Albania, Klan Kosova, BBC, SKY, Jack Canfield, and Brian Tracy in America on ABC, NBC, CBS, and FOX, reaching more than one hundred million people worldwide.

Beyond professional accomplishments, I advocate for human rights and social justice, working with organisations globally promoting equality, diversity, and inclusion.

My mission is to unlock the full potential within individuals and organisations, inspiring them to reach for their dreams. I believe we can overcome humanity’s ever-growing challenges through better education and greater collaboration. In this steadfast belief, I continue transforming lives worldwide, encouraging growth, fulfilment, and empowerment.