North East Group: An Author Branding Masterclass

Join the North East Group for their next meeting on Saturday 11 April from 11am, doors open from 10.40am. The theme for the meeting is ‘An Author Branding Masterclass’, led by author MJ Porter.

Author Branding is the phrase we all hate, but what is it, and how should we devise our own author branding that showcases our uniqueness while appealing to our readership, old and new?

Posing questions about your books, how you wish to be perceived and how you can turn author branding to your advantage, MJ will also be sharing some practical ways of showcasing your author brand using Canva to enable you to make use of it when online and in-person.

This won’t be onerous, but hopefully it will enable you to consider just what it is you can bring to your readership and why it matters to shout about your unique selling point.

MJ Porter is an author of historical fiction set in Saxon England, mostly. Every so often, MJ takes a trip to the twentieth century to take advantage of the convenience of cars and telephones as opposed to temperamental horses with a series of mysteries set in Erdington. MJ once had to ask her editor what USP meant (unique selling point) and since then, has worked hard to purposefully develop an author brand for her books.

We will meet at the Lit and Phil Library, 23 Westgate Road (next to Bolbec Hall), Newcastle upon Tyne NE1 1SE. It’s less than one minute from Newcastle Central Rail Station and the Central Station Metro. Turn right and walk for less than a minute, and the Lit and Phil is on the corner of Westgate Road, Orchard Street/Neville Street, next to Neville Hall.

We look forward to seeing members at the event! Just a reminder to bring along spare change for a coffee or tea/biscuits at £2.00.

All welcome!

To attend the meeting, click the Going button below and fill out the RSVP form. If you do not receive a confirmation email, or have trouble signing up, please contact localgroups@societyofauthors.org.