Feel Good Friday – Boosting self-confidence and focus: a hypnotherapy session for writers
10 October @ 11:00 - 11:45 BST

If you grapple with self-discipline, focus, perfectionism, or finding the time to write, while self-doubt tries to talk you out of doing the work, you’re not alone. That voice in your head? It isn’t you. It’s Resistance.
In this restorative session, clinical hypnotherapist, EFT practitioner, and mindset coach Annie Ashdown will guide you through a live hypnotherapy experience designed to quiet mental noise, strengthen focus and self-discipline, and help you reconnect with the part of you that wants to finish what you start.
Many people feel unsure about hypnotherapy, but rest assured, no one can ever make you do anything you don’t want to do. Hypnotherapy simply creates a calm, receptive state that allows access to the subconscious, making change easier, rapid and more sustainable.
#SoAatHome Feel Good Friday events – free for SoA Members
As of Feb 2025, all #SoAatHome Feel Good Friday sessions will continue to be free for members. However, for non-members, the price is £5 including VAT.
Not a member? Sign up here with our special #SoAatHome offer and get 20% off for the first year – use code SOAATHOME20.
Programme
- Welcome, introductions and housekeeping from Lilly Brend-Fish – Events Manager, SoA (3 mins)
- Workshop led by Annie Ashdown (35 mins)
- Q&A with audience (5 mins)
- Summary and closing comments (2 mins)
Who is this session for?
This session is for authors who want to feel more focused, aligned, and in flow with their writing, especially if resistance, distraction, or self-doubt has been holding them back.
What will this session cover?
This session will include:
- A calming guided hypnotherapy session to support focus and self-discipline
- Mindset support to reduce resistance and perfectionism
- A reset for creative clarity and inner motivation
Send us your questions
If you would like to send questions in advance, email LBrendfish@societyofauthors.org with ‘Boosting self-discipline’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day.
#SoAatHome Fundraising Bookshop
Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the #SoAatHome. When you make a purchase using our affiliate links, a percentage will go to the Society of Authors’ Access Fund, giving authors support for travel, subsistence, childcare or access needs for events, residencies, and retreats.
The Line-up
Annie Ashdown
Annie Ashdown is a clinical hypnotherapist, EFT practitioner, mindset coach, and author of The Confidence Factor: The Seven Secrets of Successful People. She has been featured in and contributed to Grazia, Psychologies, Red, Daily Mail, Cosmopolitan, Glamour, Marie-Claire, Stylist, The Times, The Guardian, The Telegraph, The Evening Standard and more. She helps high-achievers, creatives, and entrepreneurs transform inner blocks and remind them of their POWER.
Website: www.annieashdown.com | Instagram: @iamannieashdown Substack: annieashdown.substack.com
Need to know
Accessibility
- Attendees will have the option to turn on the live captions with this event.
- If you require BSL interpretation for this event, please email events@societyofauthors.org
Before the event
- Once registered, you will be sent a confirmation email with the Zoom link
- If the confirmation email doesn’t arrive in your inbox, please check your junk/spam email folder
- Please add events@societyofauthors.org to your Safe Senders list so you receive our confirmation and reminder emails
During the event
- This online event will take place on Zoom Meetings; you will be visible on screen if you have your camera on.
- Attendees will be able to ask questions either via the chat box or by unmuting themselves.
- This event is 45 minutes
After the event
- Hashtag for this event: #SoAatHome
- SoA Members and paid attendees of this event will be able to catch the recording on our Vimeo channel (password protected) or members can access via the SoA website.
Booking
SoA Members: Please use the ‘Register – SoA Members’ form below and provide your details, including your membership number. If you’re unsure of your SoA ID, please email info@societyofauthors.org.
Non-members: Choose one of the two ticket options below, complete the registration form, then fill out the billing info to finalise your payment.
For event or registration questions, email events@societyofauthors.org.
SoA Members – Free
Non-Members – £5
Register - SoA Member
Please use the booking form to register for this event.
Please email
events@societyofauthors.org if you have any questions.