The bold, modern look marks an evolution in the SoA brand, reflecting the changing digital landscape while remaining true to the SoA’s unwavering commitment to protecting and promoting authors’ rights.
The SoA has worked with brand agency Spencer du Bois to develop its new brand.
Anna Ganley, Chief Executive of the SoA, said: “We are thrilled to introduce our bold new look. The Society of Authors has been promoting and protecting authors’ rights for more than 140 years, and its role today is more critical than ever.
“The aim for our revitalised brand is to better resonate with the creative aspirations of authors now and in the future, without losing sight of our literary heritage. We’re confident that this new visual identity will help us to engage new audiences and increase our impact.”
Vanessa Fox O’Loughlin (also known as bestselling Irish crime writer Sam Blake), Chair of the Society of Authors said:
“It’s an exciting moment for the SoA as we reveal our eye-catching new look. We’ve worked hard to develop a refreshed visual identity which reflects our long and proud legacy of speaking out for authors, while expressing the dynamic, forward-looking nature of the organisation. I love the result and I hope you do too.”
20jly26 As a designer I like the new graphics; but pls don’t confuse branding with badging. Branding is about Vision, Purpose, Action, Achievements (I’m paraphrasing a a very senior officer of The British Library). Badging is simply a mark you make to show yr presence: it’s the footprint, not the stride.
As you say, SoA needs to re-brand (re-conceive) itself for the digital age, social media, disinformation. I love books in many ways, but the hard-bound cluster of paper I enjoy in my hand, is merely the badge of its contents. Nuff said.
I am expecting my membership card via post but I wonder why I haven’t acknowledged the receipt of the post. Maybe the new logo.
Well, it’s uncluttered. I shudder to think what the branding agency charged.
Thank you – I like the new colours very much. I would also like to know what the shape represents. To me, it suggests a protective entity leaning over something! What the ‘something’ is I can’t decide, so I have plumped for a desk chair! Ha. Anyway, it is bright and clean looking.
Thank you, what is the new logo? Is it an upside down comma and an end parenthesis? Or what is that shape? What’s it representing?