The SoA welcomes and fully supports Get it Right from a Genuine Site – a new initiative which aims to ‘inspire people in the UK to support the things they love by sourcing them from genuine services.’

Get it Right has launched an advert campaign to raise appreciation for the UK creative industries and change attitudes towards piracy and copyright infringement. Their website has links to genuine sites to help consumers get the music, TV, films, games, books, newspapers, magazines and sport they love from genuine services and support UK creativity by doing so.

We think this is a great, and positive, way to underline the contribution that creators make and encourage consumers to understand their vital role in supporting and perpetuating the work they enjoy.

You can get involved by following Get it Right on Twitter and on Facebook.