BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The Society of Authors - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The Society of Authors
X-ORIGINAL-URL:https://societyofauthors.org
X-WR-CALDESC:Events for The Society of Authors
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260411T110000
DTEND;TZID=Europe/London:20260411T130000
DTSTAMP:20260627T042701
CREATED:20260107T104140Z
LAST-MODIFIED:20260311T144116Z
UID:10002035-1775905200-1775912400@societyofauthors.org
SUMMARY:North East Group: An Author Branding Masterclass
DESCRIPTION:Join the North East Group for their next meeting on Saturday 11 April from 11am\, doors open from 10.40am. The theme for the meeting is ‘An Author Branding Masterclass’\, led by author MJ Porter. \nAuthor Branding is the phrase we all hate\, but what is it\, and how should we devise our own author branding that showcases our uniqueness while appealing to our readership\, old and new? \nPosing questions about your books\, how you wish to be perceived and how you can turn author branding to your advantage\, MJ will also be sharing some practical ways of showcasing your author brand using Canva to enable you to make use of it when online and in-person. \nThis won’t be onerous\, but hopefully it will enable you to consider just what it is you can bring to your readership and why it matters to shout about your unique selling point. \nMJ Porter is an author of historical fiction set in Saxon England\, mostly. Every so often\, MJ takes a trip to the twentieth century to take advantage of the convenience of cars and telephones as opposed to temperamental horses with a series of mysteries set in Erdington. MJ once had to ask her editor what USP meant (unique selling point) and since then\, has worked hard to purposefully develop an author brand for her books. \nWe will meet at the Lit and Phil Library\, 23 Westgate Road (next to Bolbec Hall)\, Newcastle upon Tyne NE1 1SE. It’s less than one minute from Newcastle Central Rail Station and the Central Station Metro. Turn right and walk for less than a minute\, and the Lit and Phil is on the corner of Westgate Road\, Orchard Street/Neville Street\, next to Neville Hall. \nWe look forward to seeing members at the event! Just a reminder to bring along spare change for a coffee or tea/biscuits at £2.00. \nAll welcome! \nTo attend the meeting\, click the Going button below and fill out the RSVP form. If you do not receive a confirmation email\, or have trouble signing up\, please contact localgroups@societyofauthors.org.
URL:https://societyofauthors.org/event/north-east-group-an-author-branding-masterclass-110426/
LOCATION:The Lit and Phil Library\, 23 Westgate Road\, Newcastle Upon Tyne\, NE1 1SE\, United Kingdom
CATEGORIES:SoA local group meet-up
ATTACH;FMTTYPE=image/jpeg:https://societyofauthors.org/wp-content/uploads/2020/05/Group-Header-North-East.jpg
ORGANIZER;CN="Local Groups":MAILTO:localgroups@societyofauthors.org
GEO:54.9692882;-1.6139861
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Lit and Phil Library 23 Westgate Road Newcastle Upon Tyne NE1 1SE United Kingdom;X-APPLE-RADIUS=500;X-TITLE=23 Westgate Road:geo:-1.6139861,54.9692882
END:VEVENT
END:VCALENDAR