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DTSTART;TZID=Europe/London:20260915T100000
DTEND;TZID=Europe/London:20260915T113000
DTSTAMP:20260728T090007Z
CREATED:20250108T090059Z
LAST-MODIFIED:20260728T090007Z
UID:10001811-1789466400-1789471800@societyofauthors.org
SUMMARY:Professional Development - Book marketing on TikTok - the next steps
DESCRIPTION:This more advanced session focuses on taking things to the next level and growing on TikTok. If you’re already set up on the platform but want to use it more strategically\, you’re in the right place. Perhaps you’re struggling to connect with readers effectively\, or perhaps you’re looking for some fresh\, practical ideas for content that will have a real impact. \nJoin Communications specialist and author\, Anna Caig\, as she looks at how to integrate TikTok content creation into your routine and build a sustainable ongoing presence on the channel. \nThis session is for writers who are already set up on TikTok but would like to grow and give their book marketing there a boost\, as well as writers who’d like an injection of fresh ideas for using the platform strategically.  \n  \nOnline Professional Development events – free for SoA Members \nNot a member? Sign up here. \n  \nWhat will this session cover?\nWe’ll cover: \n\n\n\nTikTok formats – do you know your stitches from your duets? How to use different formats to best effect \nA practical content planning template – ideas\, inspiration and options for authors to take away and have a go at\nContent creation that fits into your routine – how to build a sustainable presence\nHow to work with existing BookTokers to promote your work.\n\n\n\n  \nProgramme\n\nWelcome\, introductions and housekeeping from Lilly Brend-Fish – Events & Engagement Manager\, SoA (3 mins)\nPresentation by Anna Caig (60 mins)\nComfort Break (5 mins)\nQ&A with audience (20 mins) \nSummary and closing comments (2 mins)\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\nSend us your questions\nIf you would like to send questions in advance\, email Lilly Brend-Fish on LBrendfish@societyofauthors.org with ‘TikTok – the next steps’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day. \n  \nThe Line-up\nAnna Caig\nAnna Caig trains creative people to do their own marketing\, running courses and working one-to-one with many writers. She’s worked in communications for over 20 years. Anna’s novel The Wise Witch of Orkney will be published in February 2026. She is obsessed with the hidden voices of women in history.  \nWebsite: annacaig.co.uk |Instagram: @AnnaCaig | TikTok: @AnnaCaig \n  \nAccessibility\n\nAttendees will have the option to turn on the live transcript\, to watch with subtitles\nIf you require BSL interpretation for this event\, please email events@societyofauthors.org\n\n  \nBooking\nSoA Members: Please use the ‘Register – SoA Members’ form below and provide your details\, including your membership number. If you’re unsure of your SoA ID\, please email info@societyofauthors.org. \nNon-members: Choose one of the two ticket options below\, complete the registration form\, then fill out the billing info to finalise your payment. \nFor event or registration questions\, email events@societyofauthors.org. \nSoA Members – Free \nNon-Members – £35 \n		\n					\n						\n					\n			\n						\n				\n							\n							\n					\n													\n															\n								\n														\n												Accordion Title\n					\n					Accordion Content \n				\n							\n					\n													\n															\n								\n														\n												The Society of Authors’ Access Fund - donate now\n					\n					Giving authors support for travel\, subsistence\, childcare or access needs for events\, residencies\, and retreatsEvery contribution helps us ensure that these needs and costs aren’t barriers to authors wishing to access events. If you are in a position to help\, please donate via the link below. If you are an author facing access issues\, please click here to see if we can help. DONATE NOW\n				\n							\n					\n													\n															\n								\n														\n												SoA Fundraising Bookshop\n					\n					Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in our events programme. When you make a purchase using our affiliate links\, a percentage will go to the Society of Authors’ Access Fund\, giving authors support for travel\, subsistence\, childcare or access needs for events\, residencies\, and retreats.
URL:https://societyofauthors.org/event/professional-development-book-marketing-on-tiktok-the-next-steps/
LOCATION:Online
CATEGORIES:#SoAatHome
ATTACH;FMTTYPE=image/jpeg:https://societyofauthors.org/wp-content/uploads/2025/01/Book-marketing-on-TikTok.jpg
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DTSTART;TZID=Europe/London:20260929T100000
DTEND;TZID=Europe/London:20260929T113000
DTSTAMP:20260728T091352Z
CREATED:20250108T090059Z
LAST-MODIFIED:20260728T091352Z
UID:10002224-1790676000-1790681400@societyofauthors.org
SUMMARY:Professional Development - Substack for beginners
DESCRIPTION:Substack can provide a powerful tool for authors to grow their audience and connect with readers. It combines blogging\, social media and newsletters\, with the option to earn from paid-for subscriptions. \nIn this session you’ll learn how to set up your Substack the right way\, consider your launch\, explore monetisation options and grow sustainably and with joy. The event is led by Audience Development Consultant and Substack expert Claire Venus\, who has more than 14K subscribers on Substack. \n  \nOnline Professional Development events – free for SoA Members \nNot a member? Sign up here. \n  \nWhat will this session cover?\n\nSubstack set up – claim your handle\, name your publication and your url\nWhat to do next (your about page\, hero post and welcome emails)\nYour growth and monetisation plan long term – with joy! \n\n  \nProgramme\n\nWelcome\, introductions and housekeeping from Lilly Brend-Fish – Events & Engagement Manager\, SoA (3 mins)\nPresentation by Claire Venus (60 mins)\nComfort Break (5 mins)\nQ&A with audience (20 mins) \nSummary and closing comments (2 mins)\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n  \nSend us your questions\nIf you would like to send questions in advance\, email LBrendfish@societyofauthors.org with ‘Substack for beginners’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day. \n  \nThe Line-up\nClaire Venus\nClaire Venus lives on the Northumberland Coast with her family.  After a career in festivals and events she pivoted to work online and grew a global six-figure business primarily teaching audience development and Substack. \nShe’s writing a book a year for 10 years on the way to a traditional book deal.  Her co-authored Substack education book How to Build a World Class Substack has sold thousands of copies and is available wherever you get your books. \nWebsite: www.creativelyconscious.co.uk | Substack: Sparkle on Substack \n  \nAccessibility\n\nAttendees will have the option to turn on the live transcript\, to watch with subtitles\nIf you require BSL interpretation for this event\, please email events@societyofauthors.org\n\n  \nBooking\nSoA Members: Please use the ‘Register – SoA Members’ form below and provide your details\, including your membership number. If you’re unsure of your SoA ID\, please email info@societyofauthors.org. \nNon-members: Choose one of the two ticket options below\, complete the registration form\, then fill out the billing info to finalise your payment. \nFor event or registration questions\, email events@societyofauthors.org. \nSoA Members – Free \nNon-Members – £35 \n		\n					\n						\n					\n			\n						\n				\n							\n							\n					\n													\n															\n								\n														\n												Accordion Title\n					\n					Accordion Content \n				\n							\n					\n													\n															\n								\n														\n												The Society of Authors’ Access Fund - donate now\n					\n					Giving authors support for travel\, subsistence\, childcare or access needs for events\, residencies\, and retreatsEvery contribution helps us ensure that these needs and costs aren’t barriers to authors wishing to access events. If you are in a position to help\, please donate via the link below. If you are an author facing access issues\, please click here to see if we can help. DONATE NOW\n				\n							\n					\n													\n															\n								\n														\n												SoA Fundraising Bookshop\n					\n					Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in our events programme. When you make a purchase using our affiliate links\, a percentage will go to the Society of Authors’ Access Fund\, giving authors support for travel\, subsistence\, childcare or access needs for events\, residencies\, and retreats.
URL:https://societyofauthors.org/event/professional-development-substack-for-beginners/
LOCATION:Online
CATEGORIES:#SoAatHome
ATTACH;FMTTYPE=image/jpeg:https://societyofauthors.org/wp-content/uploads/2025/01/Professional-Development_Substack-for-beginners.jpg
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