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Professional Development – Marketing for Authors
4 March @ 10:00 - 11:30 GMT
As a new author, your journey to sharing your stories with the world is just beginning. In today’s digital age, simply writing a great book is only part of the equation. To reach your readers and build a loyal audience, understanding digital marketing is essential.
Join Jason Smith in this introductory course, where you will be guided through the essential aspects of digital marketing, from creating a compelling online presence to leveraging social media.
#SoAatHome Professional Development events – free for SoA Members
As of Feb 2025, #SoAatHome professional development sessions will continue to be free as a member benefit. However, for non-members, the price is £35 including VAT.
Not a member, sign up here with our special #SoAatHome offer and get 20 per cent off for the first year of membership – use code SOAATHOME20.
Accordion Content
Access 20% off your first year of membership of the SoA with discount code SOAATHOME20Â
The Society of Authors is the UK’s biggest trade union for authors – representing more than 12,000 writers, illustrators, translators and other creative practitioners.Â
Our standard subscription rate is just £32.50 per quarter (£22.75 for students).Â
As an SoA member, you’ll get:Â
- Access to all our #SoAatHome events for free including the Professional Development sessions usually charged at £35 from Feb 2025Â
- Access to all our Feel Good Friday and Industry Insider events which are usually charged £5 from Feb 2025Â
- Access all #SoAatHome Vimeo professional development recordings so you can catch up in your own timeÂ
- Access Unlimited one-to-one professional adviceÂ
- Membership of our online and real-world professional networks and special interest groupsÂ
- A range of member-only discounts, including books, insurance and travelÂ
- And much moreÂ
‘It was a surprisingly lovely way to meet fellow writers in a friendly, warm surrounding perfectly hosted by the SoA staff. Thank you for all the introductions, the welcome and the nourishment!’  – attendee from SoA in Person: Autumn New Members’ Party 2024Â
JOIN NOWÂ |Â PRICING
Programme
- Welcome, introductions and housekeeping from Lilly Brend-Fish – Events Manager, SoA (3 mins)
- Presentation by Jason Smith (60 mins)
- Comfort break (5 mins)
- Q&A with audience (20 mins)
- Summary and closing comments (2 mins)
- This event will be moderated by Lilly Brend-Fish, SoA
Who is this session for?
This session is ideal for people with little or no understanding of websites and social media.
What will this session cover?
- Why it is essential to have a digital presence (website, social media)
- The benefits of having your own website
- Social media terminology
- How to use social media effectively
- Social media strategy
- Self-promotion – obstacles and solutions
Send us your questions
If you would like to send questions in advance, email LBrendfish@societyofauthors.org with ‘Marketing for Authors’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day.
#SoAatHome Fundraising Bookshop
Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the #SoAatHome. When you make a purchase using our affiliate links, a percentage will go to the Society of Authors’ Access Fund, giving authors support for travel, subsistence, childcare or access needs for events, residencies, and retreats.
The Line-up
Jason Smith
Jason Smith is the founder of Marketing for Authors, a digital marketing company based in Woodbridge, Suffolk. Over the years, he has had the pleasure of working with authors across the UK, helping them enhance their digital presence and build the confidence needed to navigate the online world successfully.
Website: www.marketingforauthors.co.uk
Need to know
Accessibility
- Attendees will have the option to turn on the live transcript, to watch with subtitles
- If you require BSL interpretation for this event, please email events@societyofauthors.org
Before the event
- Once registered, you will be sent a confirmation email with the Zoom link
- If the confirmation email doesn’t arrive in your inbox, please check your junk/spam email folder
- Please add events@societyofauthors.org to your Safe Senders list so you receive our confirmation and reminder emails
During the event
- This online event will take place on Zoom Webinar; you will not be visible on screen but will be able ask questions via the Q&A function or interact via the chat box
- This event will be recorded but you won’t be on screen
- Attendees have the option to turn on the live transcript
- This event is 90 minutes
After the event
- Hashtag for this event: #SoAatHome
- SoA Members and paid attendees of this event will be able to catch the recording on our Vimeo channel (password protected) or members can access via the SoA website.
Booking
Book your place by using the registration below.
SoA Members – Free
Non-Members – £35
Accordion Content
Access 20% off your first year of membership of the SoA with discount code SOAATHOME20Â
The Society of Authors is the UK’s biggest trade union for authors – representing more than 12,000 writers, illustrators, translators and other creative practitioners.Â
Our standard subscription rate is just £32.50 per quarter (£22.75 for students).Â
As an SoA member, you’ll get:Â
- Access to all our #SoAatHome events for free including the Professional Development sessions usually charged at £35 from Feb 2025Â
- Access to all our Feel Good Friday and Industry Insider events which are usually charged £5 from Feb 2025Â
- Access all #SoAatHome Vimeo professional development recordings so you can catch up in your own timeÂ
- Access Unlimited one-to-one professional adviceÂ
- Membership of our online and real-world professional networks and special interest groupsÂ
- A range of member-only discounts, including books, insurance and travelÂ
- And much moreÂ
‘It was a surprisingly lovely way to meet fellow writers in a friendly, warm surrounding perfectly hosted by the SoA staff. Thank you for all the introductions, the welcome and the nourishment!’  – attendee from SoA in Person: Autumn New Members’ Party 2024Â
JOIN NOWÂ |Â PRICING
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Giving authors support for travel, subsistence, childcare or access needs for events, residencies, and retreats
Every contribution helps us ensure that these needs and costs aren’t barriers to authors wishing to access events.
If you are in a position to help, please donate via the link below. If you are an author facing access issues, please click here to see if we can help.
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