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An experienced businessman, economist and teacher, I am an educational writer on business economics, who espouses new models to replace the neoclassical economics that dominates school and university teaching. I advocate integrating systems thinking, business strategy theory, sequential models and the economics of sunk costs into simple models that explain the classic market structures - monopoly to perfect competition - in a form that all students from the First Year onwards can understand. Serious microeconomics made fun. The second edition features links to electronic systems models of sunk cost industries at various stages of entry, so students can see why some markets have no entrants, others have just one, others are oligopolies etc..
Statistics, Finance, Economics, Non-Fiction, Statistics, Finance, Economics, Non-Fiction