Helen Wang, former committee member of the Translators' Association, helped start the campaign in response to a tendency amongst reviewers and marketers of translated works to omit the name of the translator. Often a translated work will mention only the name of the original author.

An author's name is their brand, and failure to properly credit any author lessens their ability to make a living from their work. We urge newspapers, reviewers and publishers to prominently display the name of the translator when mentioning, selling or reviewing books.

You can join the campaign on Twitter using the hashtag #NametheTranslator.