The day includes:
- Workshops on ebook publishing or social media marketing strategy;
- 121 slots with a photographer to get an up-to-date, professional headshot;
- Briefings from Nielsen Book Research and The Bookseller to bring you up to speed with current publishing trends.
10.30am: registration, tea and coffee
11am—2pm: Half-day workshops, choose either:
- Take control! Publish and sell your work in the ebook market
- Make Yourself Heard. Establish your presence with this social media masterclass
- Both groups are limited in size to allow for hands-on training with plenty of opportunity for practice, discussion and individual advice.
EBOOK PUBLISHING WORKSHOP
Take Control! Publish and sell in the digital marketplace.
Build the skills you need to break into ebook publishing. Attendees will receive step-by-step practical advice and expert guidance on:
- Preparing your books for publication;
- Finding the right marketplace for your work;
- Marketing advice: finding better ways to reach your audience.
Ian Skillicorn holds regular, sell-out e-publishing workshops for the SoA in London. He held a taster session at our autumn event in Manchester last year. This full-length workshop is the follow-up to this session, by popular demand.
About Ian Skillicorn
Ian Skillicorn is the founder and publishing director of Corazon Books. Titles include ebook reissues of works by some of the most popular authors of the 20th century, including Catherine Gaskin, Lucilla Andrews and Ursula Bloom, as well as bestselling debut fiction. The imprint has had many bestselling titles in the UK, US and Australia.
Ian gives regular talks and workshops about e-publishing at writing conferences, universities and for the Society of Authors. He is a member of the Society of Authors, an associate member of the Romantic Novelists' Association and a Fellow of the Royal Society of Arts. For further information about Ian, please visit his website here.
SOCIAL MEDIA WORKSHOP
Make Yourself Heard!
Many authors use social media, but are you making the most of it? Are you building valuable relationships, sharing vital expertise and engaging with new audiences?
To do well on social media you need to listen, talk and react. This doesn’t just happen by itself, and if you just ‘wing it’ you’ll never really see results. Like any investment in your business it takes thought and planning.
This half-day workshop will take you through the principles of a great digital marketing strategy, encourage you to reassess your business and the content you need to drive it forward. It will also give you the time, space and inspiration you need to focus on what needs to be done.
This is a hands-on workshop from Armadillo Social which will get you ready to build a network and effectively market yourself and your brand.
What we'll cover:
- Finding a social media platform that works for you;
- Creating great content;
- Making a success of your blog;
- Using email effectively;
- The power of video.
At the end of the workshop you will have:
- Defined objectives and how to meet them;
- Ideas for 90 days’ worth of content;
- Knowledge of which social media platforms you should be focusing on;
- The best software to create great content;
- A plan to fit it all together;
- The tools and tricks you need to schedule, plan and evaluate your marketing.
About Louise Dillon
Louise spent the first 15 years of her career watching TV – acquiring and commissioning television programmes and grappling with how to really give audiences what they are looking for. Her speciality is serial killers and Nazis.
Soon the homelands were calling and she returned to the Midlands with a family in tow and full of tales to tell. Searching for a new purpose in life, she quickly realised that it was far more fun to read what people were saying on Twitter about the TV, than the actual programme – and Armadillo Social was born.
Since then, she has taken her eye for cracking content and passion for a good story, and taken it to the masses. She’s built Facebook pages from nothing to over 40,000 Likes in a matter of months, and worked with Television Companies, Publishers, Charities, Social Enterprises as well as accounts dealing in leadership, divorce, death and how to make great Christmas cards.
She has worked with Coventry University, the Chamber of Commerce and Rural Growth Network to deliver training programmes to start up and fledgling businesses to set their social media flying.
Aside from looking at Twitter for a living, she’s also a keen writer, a mediocre runner, a lover of biscuits (see running) and can usually be found shouting at the radio.
Photo: (c) Annie Johnston
2-3pm Lunch and afternoon registration
3-3.50pm What’s trending in the UK book market?
What happened in 2017? How is 2018 shaping up? Hazel Kenyon from Nielsen Book Research joins us to share the most up-to-date data on the UK consumer book market, with an overview of the market and the latest data on:
- Market performance and key publishers/authors/titles leading the change
- Genre trends over time - successes and fads
- Key titles driving genre changes
- Consumer format purchasing in genres
- Numbers of and trends in titles published
- Bestsellers across the years
3.50pm Comfort break
4-4.50pm What's happening in the world of ebooks?
Find out what's hot, what's not and what you need to do to get your ebooks in the bestseller charts! Tom Tivnan from The Bookseller offers the latest insight into ebook data, trends and offers his predictions for 2018.
Tom Tivnan is features and insight editor of The Bookseller. Previously Tom was a freelance writer and his work has appeared in the Glasgow Herald, the Independent, the Daily Telegraph and Harper’s Bazaar. He has also worked as a bookseller for Blackwell’s in the UK and Barnes & Noble in the US. He wrote the text for Tattooed by the Family Business (Pavilion, 2010) and his debut novel is The Esquimaux (Silvertail, 2017). Photo credit: Mark Guest.
5-7pm Drinks reception and networking at the Old Post Office opposite the Quaker Meeting House.
Professional portrait photography
Book an appointment with Annie Johnston to update your publicity image and make sure you're giving the world the right impression.
Workshop-only ticket: £70 (£90 for non-members)
This ticket includes your choice of 3-hour workshop with a sandwich lunch, refreshments and VAT.
Publishing talk sessions: £20 (£30 for non-members)
This ticket includes a sandwich lunch, both of the afternoon talks and VAT.
All-day tickets £80 (£100 for non-members)
This ticket includes your choice of 3-hour workshop, sandwich lunch, afternoon talks and VAT.
Photography appointment: £35 (£45 for non-members). This is a separate cost from the workshop and talk tickets.
You will need to book an appointment time to see Annie during the day. This ticket includes a 15-minute photo shoot with Annie and four digitally enhanced images in black and white, and colour.